For food, drink, hospitality & retail
I build simple systems that take the repetitive work off your team: replying to new enquiries, keeping customer details up to date, checking in on customers who’ve gone quiet, and answering the questions staff ask every week. They run inside the tools you already use, and I keep them running with you.
The problem
When a business is small, the people who know the product and the customers best also keep the records and handle the follow-ups. That works for a while.
As it grows, things start to slip: a message nobody answered, a customer record nobody updated, a regular who quietly stopped coming back. And a lot of how the business runs lives in one or two people’s heads.
What I build
Use what works. Build what’s missing. Connect it all. If a tool you already have can do the job, we use it. Where it can’t, I build the missing piece and connect it to the rest. We start with one area and get it running before adding the next.
Every customer, contact and location together: duplicates cleaned up, businesses with several locations set up properly, and new details checked before they’re added.
Working out which businesses are worth selling to, reaching out to them personally, and following up until they order. Every new customer tracked from first message to first order.
Every enquiry answered, regular customers tracked, and reminders that run on their own, so a real person reaches out when a customer goes quiet.
Standards, processes and the way your business works, organized so anyone on the team can find and use them, and new people get up to speed without asking the same questions.
What stays with your team: hospitality, relationships, tasting and judgment calls. The systems handle the routine work, and you check anything important before it goes out.
Recent work
Prospecting and outreach tools for hospitality companies, a stock and waste app for a distributor, and the time and invoicing tool I run my own business on.
See the workHow it starts
I look at how your customer records, sales and follow-up actually work, and where the hours go.
We work out which tasks software and AI can handle reliably, and which should stay with people.
You get a 90-day plan ranked by impact, and I walk you through it. Everything I find goes straight into the build.
It’s one fixed fee, with no retainer required. If you go ahead with the build, the fee is credited toward it.
Why Mythaeon
The name comes from two Greek words: mythos, the stories and knowledge we inherit, and aiōn, an age, or something that lasts.
Food and drink runs on knowledge passed down over generations: how to grow it, make it, serve it and look after the people eating it. I don’t think that part should ever be automated. The paperwork and chasing around it can be, and that’s what Mythaeon is for.
Evolving what endures
About
“I’ve worked in kitchens and I’ve built sales systems. I started Mythaeon to bring the two together.”
Nic Hovey, Founder · LinkedIn
English and Spanish
I started out in restaurants, including some high-pressure kitchens. Then I moved into sales: first booking meetings, then closing deals, then building the systems sales teams run on. I’ve been the one using these tools every day, so I build them to be easy to use.
Today I set up customer lists, outreach, follow-up and AI tools that do the repetitive work, and I always start by understanding what your business needs before anything gets built.
Questions
Usually not. I start with the tools you already pay for and only suggest something new when what you have can’t do the job. If something custom is needed, I build it to connect to the tools you already use.
Every project has a fixed price, agreed before any work starts. The three-week diagnostic is one fixed fee with no retainer, and if you go ahead with the build, that fee is credited toward it. Ongoing monthly support is optional.
The diagnostic takes three weeks. Builds are scoped in the 90-day plan it produces, and I keep them tight so you see results within weeks, not months.
Your data and your accounts stay yours, and what I build inside your tools stays there and keeps working if we stop. A few tools I’ve developed across projects are licensed to you for your business rather than sold outright, and I’ll tell you which ones before we start.
Anything important is checked by a person before it goes out. Every new automation runs in draft mode first, so you see exactly what it would do before it does anything on its own.
Yes. I work in English and Spanish, including calls, documents and the systems themselves.
You keep the plan whether or not we keep working together. If you want me to build it, the diagnostic fee goes toward the build. If not, you have a clear, ranked plan to hand to anyone.
Next step
In a 20-minute call, I’ll ask how your week actually runs and share the first process I’d hand to a system. There’s no deck and no hard sell.
Book a callOr email [email protected]
MYTHAEON